I’ve received some questions from a number of influencers over the past few weeks on the subject of insurance coverage. In addition, there have been some discussions in some Facebook groups where this topic is getting some interest. It seems like there’s an emerging trend in many influencer contracts where the brand/sponsor requires some level of liability insurance coverage in the contract.
The reason why having appropriate insurance coverage is so important is that you’ve worked hard to build a valuable business. You don’t want a misstep or mistake to strip the value out of your business. Additionally, since many contracts may now require insurance coverage, it’s a good idea to keep up with the changes. Given that many people don’t really understand or speak the language of insurance, this can get pretty confusing pretty fast. Although this post is a bit long and has a lot of “legal” like stuff going on, it will help you get up to speed on what kinds of insurance coverage you may want or need.