Update on FTC Disclosure Rules For Sponsored Posts
Several years ago, the FTC issued some updated guidelines for influencers, bloggers, and sponsors regarding sponsored posts. The rules were not terribly specific, but the intent was clear. If a post is sponsored, it must be clear to a reader that the post is sponsored. I wrote a blog post about at the time and you can read about it here.
Apparently, some people didn’t get the memo or at least are pretending that they didn’t get the memo.