The Blog Lawyer

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December 16, 2021 by Mark Leave a Comment

News Isn’t the Only Fake Thing on Social Media

Selling products on Amazon can be a very profitable enterprise and many influencers successfully sell their products online using Amazon as a platform. While it’s possible to make a lot of money using Amazon, some social media influencers recently got into hot water. They were allegedly selling counterfeit products through Amazon using their social media platforms including Instagram, TikTok, and Facebook.

According to Amazon, Kelly Fitzpatrick and Kelly-Krejci took part in a scheme where they promoted what they called “dupes,” where a product is meant to look similar to a designer item without infringing on trademarks or copyrights. But in this case, the products were actually designer knock-offs sold by third-party Amazon sellers who concealed them in product listings.

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Content Licensing 101

August 8, 2020 by Mark 2 Comments

Lots of designers, bloggers, and influencers have questions about the structure and format for agreements to license their creative content. This post will provide some basic information that will set the stage. Please remember that while the issues discussed below are important, there are many other considerations, depending on the specific details of the parties in the transaction and the type of content being licensed. Also remember that licensing and assignment are very different things so we are only talking about licensing here.

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Attack of the ADA Trolls!

July 22, 2020 by Mark 2 Comments

WHAT’S UP WITH THE ADA?

Many influencers and content publishers, particularly in the DIY video space and lifestyle bloggers, are being threatened with expensive lawsuits over the Americans With Disabilities Act (“ADA”). I’ve been contacted recently by a number of clients who are increasingly concerned about their potential liability.

In this post, I’ll provide some basic information about the current trends in ADA compliance for websites that may help you understand what’s going on and how you can prevent or minimize the potential damage if you become a target. This is a bit longer than most of my posts and the information is rapidly changing so stay tuned for updates.

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Cover Your Assets

June 2, 2019 by Mark 9 Comments

I’ve received some questions from a number of influencers over the past few weeks on the subject of insurance coverage. In addition, there have been some discussions in some Facebook groups where this topic is getting some interest. It seems like there’s an emerging trend in many influencer contracts where the brand/sponsor requires some level of liability insurance coverage in the contract.

The reason why having appropriate insurance coverage is so important is that you’ve worked hard to build a valuable business. You don’t want a misstep or mistake to strip the value out of your business. Additionally, since many contracts may now require insurance coverage, it’s a good idea to keep up with the changes. Given that many people don’t really understand or speak the language of insurance, this can get pretty confusing pretty fast. Although this post is a bit long and has a lot of “legal” like stuff going on, it will help you get up to speed on what kinds of insurance coverage you may want or need.

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GDPR – Oh Yes, There’s More……….

May 11, 2018 by Mark 11 Comments

My last blog post provided an overview of the new General Data Protection Regulation (“GDPR”) rules for the protection of personal data when capturing, storing, or processing personal data originating from individuals in the European Union (“EU”).

If you missed that post, you can read it by clicking here.

In addition to the GDPR, it’s also important for U.S. businesses to be aware of the EU Privacy Shield requirements. The GDPR is a comprehensive law designed to control the transfer and use of personally identifiable information in general. The Privacy Shield is concerned with only one specific aspect of data protection; namely the transfer of personal data from the EU to the U.S.

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Work for Food? Work for Hire?

May 2, 2017 by Mark 6 Comments

What is a “Work Made for Hire?”

If you’ve been around the block more than once, you’ve probably heard the phrase “work made for hire.” It’s pretty common in the blogging world and a lot of bloggers think they understand it. Chances are they’re wrong. Few people, even lawyers, really understand what the “work made for hire” doctrine is, what it covers and, most importantly, what it does not cover. Most people think that “work made for hire” is a legal rule that can automatically transfer ownership of creative content from one person or company to another. While that is true in a few cases, it is not true for many, many situations – including the ones you are most likely to encounter.

So, buckle up, it’s going to get a little tricky but if you stick with me, you’ll be glad you did.

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5 Important Things to Know About Contracts

April 25, 2017 by Mark 17 Comments

I was at SnapConf this past week. I had a great time and so did many of the other participants. However, I was cornered on several occasions by bloggers who were really concerned about some contract issues that they were facing. They felt overwhelmed, unqualified, and even fearful and didn’t know how to move forward. My discussions with these bloggers reinforced the fact that contracts are a rapidly growing part of a blogger’s world. Since I work with contracts all the time, it seems like a basic primer on contracts from a lawyer’s perspective might be helpful in reducing the stress factor associated with contracts.

Enjoy.

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