Bueller? Bueller? Anyone?

1nys5j

Update on FTC Disclosure Rules For Sponsored Posts

Several years ago, the FTC issued some updated guidelines for influencers, bloggers, and sponsors regarding sponsored posts. The rules were not terribly specific, but the intent was clear. If a post is sponsored, it must be clear to a reader that the post is sponsored. I wrote a blog post about at the time and you can read about it here.

Apparently, some people didn’t get the memo or at least are pretending that they didn’t get the memo.

[Read more…]

5 Important Things to Know About Contracts

graphic

I was at SnapConf this past week. I had a great time and so did many of the other participants. However, I was cornered on several occasions by bloggers who were really concerned about some contract issues that they were facing. They felt overwhelmed, unqualified, and even fearful and didn’t know how to move forward. My discussions with these bloggers reinforced the fact that contracts are a rapidly growing part of a blogger’s world.  Since I work with contracts all the time, it seems like a basic primer on contracts from a lawyer’s perspective might be helpful in reducing the stress factor associated with contracts.

Enjoy.

[Read more…]

Stop, Thief!

6818192898_c132e81824_m

Photo credit elhombredenegro. License by Creative Commons.

 

Has this ever happened to you? You’ve spent hours creating the perfect blog post. You have the perfect picture, perfectly cropped, with the perfect lighting. Everything is perfect! You post it to your blog and *sigh* as you bask in the glow of the wonderfully glorious perfection that is your latest blog post.

Then, a few days later, while surfing Pinterest, you see your picture. “Cool!” you think, “Someone pinned my post!” However, when you check it out, you see that the pin is actually linked to a different blog, where your picture and your content have been posted without your permission and without even a link back or any acknowledgement whatsoever!

&!#$#% @#!&*@!# $#%@#!

[Read more…]

Name Calling For Fun and Profit!

logo

I get a lot of questions about trademarks and, based on the type and quantity of questions I get, I suspect there is a need to clear up some basic issues that are common to trademarks in general. While this post is a bit longer and more detailed than some or my other posts, I hope you find it useful as you contemplate what a trademark might mean for you and your social media presence. Enjoy.

[Read more…]

Don’t Use My Picture! Or Else!

chipotle_mexican_grill_logo-svg

Like many of you, I enjoy going to Chipotle for a burrito every once in a while. It’s a fast casual restaurant and, if you ignore the occasional food borne illness, it’s a pretty good place to eat.

So, what exactly does eating at Chipotle have to do with taking pictures you ask? Good question. Here’s the answer. Last year I published a short post about using photographs in your social media.  Sadly, at least for one photographer, the information in my blog post was not available for review when he made a serious mistake.

[Read more…]

Copyright 101

c

In the past, I’ve provided some examples of what not to do in the world of copyright and exposed some common copyright myths. In this post, I’ll present a more proactive view of copyright law and help you understand a few of the basics so that you can better appreciate this important area of the law for the blogging community.

Here are some rules to live by.

[Read more…]

Posting Photos – Mother May I?

camera

Photos are an important part of the social media experience. Instagram, Pinterest, Facebook, and other social media sites are largely built on sharing photos with other members.

This past week I got a question from a blogger that I was introduced to. She wanted to know if there were any rules on posting pictures to her social media accounts. These were pictures that she had taken personally so this was not a case of trying to use photos that belong to someone else (that’s a post for another day).

[Read more…]

Zombies?

Copyright Myths That Refuse to Die.

I’ve been attending the Snap! conference this week and it looks like a bunch of scary copyright myths are walking among us. These copyright myths are like zombies that refuse to die.  While they may not eat your brains, they can certainly muddle your thinking and expose you to some serious danger. Personally, I believe all zombies deserve to die so here’s my attempt to put them in the grave, once and for all.
[Read more…]

Is the “DMCA” a Blogger’s Best Friend?

seal2004

Help! Someone Stole my Pictures/Video/Blog Post/Logo!

Lately I’ve noticed a bunch of bloggers on Instagram and Facebook talking about the growing plague of competitors and other people taking blog posts, pictures, logos, etc. and re-posting them. This is usually done without permission and without linking back to the original blogger’s post or  providing any credit to the original blogger. Infuriating? Absolutely. Unethical? Certainly. Illegal? Possibly. It’s important to note that your material is protected by copyright law even if you’ve not registered it. In other words, the DMCA can be a great tool, if you know how to use it.
[Read more…]

Who’s Afraid of the FTC?

ftc logo

FTC Rules and Affiliate/Sponsored Posts – Here’s what you need to know.

A bunch of bloggers that I met at SnapConf last week were very concerned about affiliate marketing and FTC compliance. It was obvious to me that there’s a ton of angst and confusion out there in the blogosphere. I hope this post will help you out.
[Read more…]